I didn't know a Tellicherry peppercorn from a telephone pole. So when my friend from India started telling me about some incredible peppercorns growing near his home in Kerala, you could say I was reluctant. My friend Barton Landsman helped me bring the story of the company to life in this short film.


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The Reluctant Journey

My friend Peter Himmelman is writing a book about the person inside of us that tries to prevent us from doing what we really want in life. He found my foray into the spice business inspiring, so he dedicated part of his book to the Reluctant Trading story. I was humbled to be asked by […]

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USDA Organic

What the heck are those logos and why should I give a hoot?

Our Tellicherry Peppercorns are the only ones in the USA to be certified both USDA Organic and Fairtrade. Should you care? Do you want herbicides on your pepper? I think not.

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